of course the same western standards are applied. but now due to self-same western global domination, they are also global standards. they are applied however somewhat differently (well until recently)
the racial purity element is not as strident as it was, but racism is still there, and the notion that white anglo-saxons are in some way superior to other races. OJ simpson trial, OJ photos were blackened up. people of mixed race have their skin lightenbed to appear more "white" Advertisers in non-white countries depict the aping of western fashions and lighten up the skin tones, saw a LOT of this in N. Africa. Chinese and Indians adopt old english names as these are the names their former colonial oppressors had. and of course there's the current perjoratitive against anyone or anything from an arab background. I was talking to an american business colleague the other day, a man i don't class as a friend but I've known him for some time, and we wer talking about plane fares and i happened to mention that you can get a good deal from Emirates and great service, he responded in a horrified amnner that he'd NEVER go on an arab airline. i just shook my head and walked away.
I strongly suggest a read of J.M.Roberts "the Triumph of the West" (not to be confused with Nietzsche's contemporary Oswald Spengler's book "the Decline of the West"
I once heard a speech by Maggie Thatcher *spits* in which she rattled on about will to overcome and all that guff; i remembered N as I was listening to her Nuremberg style polemic. Nietzsche had a brief period of popularity in the 80s as the "greed is good" gang fixed on various bits of his writings.