it's not the winning, it's playing the game; there is more to competitiveness than just being first. I realise that in our modern society where success and celebrity and everything associated with those things is everyone's aspiration (except mine it seems!) it's a difficult concept to grasp, especially over the water where there's a sharp dischotomy between *winners* and *losers.*
Over here we still show as much, if not more, respect for a good loser than a bad winner.
You will also recall that J.C *Jesse* Owens wasn't a professional? yet he achieved everlasting fame and glory by beating the most highly trained Ubermensch products of Der Fuhrer (in front of Der Fuhrer and his people) Owens is legendary but he received no financial reward for what he did, did he? In fact, despite his achievements and the ticker-tape parade in his honour when he returned home, he wasn't allowed to ride in a lift with *white folks* to his own reception and here's what he had to say about his heroic welcome by a grateful American nation..
*When I came back to my native country, after all the stories about Hitler, I couldn't ride in the front of the bus. I had to go to the back door. I couldn't live where I wanted. I wasn't invited to shake hands with Hitler, but I wasn't invited to the White House to shake hands with the President, either.*
(in contrast at least Hitler gave him a smile and a wave)
Owens' record wasn't beaten until 1986 by Carl Lewis. All that from a poor black guy who never made any money out of his achievements, and got b*gger all thanks as well. If anyone is an exemplar of the Olympic ideal, it's him; not professionals who see it as a good career move that looks good on their resumé and gets them an extra few thousand a week.